Fortunately there are a number of monetization methods for niche websites. Each of these have their advantages and disadvantages which we will discuss in this article. Here are the most common ways of monetizing your niche website:
With the Google Adsense program you permit Google to display ads on your website and when your visitors click on them then you will earn a commission. At best Adsense will bring you in a bit of money that you can invest in marketing your website or to help with some of the other costs. It will not make you rich.
It is easy to sign up for an Adsense account and place the ads on your website. One thing that you need to realize is that when someone clicks on a Google ad they will leave your website and go to another one associated with the ad. This is the biggest drawback with the Adsense program.
When you are an affiliate you will promote products and services created and owned by others and receive a commission for doing this. Commission rates can be as low as 4% for physical products and as high as 100% for digital products.
Some affiliate networks make it easy for you to become an affiliate. To become a Clickbank affiliate all you need to do is fill out a simple form and you are good to go. The Amazon Associate program is a bit more challenging as you will need to tell them about your tax situation but it is still fairly easy.
Other affiliate networks make it more difficult. With some you will need to convince them that your niche website is good, meets their traffic thresholds and explain your marketing plan to them. Sometimes you will need the vendor’s individual permission to promote their products and services.
Affiliate marketing does work for niche websites and you have the potential to make a lot more money than you will with Google Adsense. The biggest drawback is that you have to make sales to earn money.
CPA (Cost Per Action) Offers
If you are not familiar with CPA then it is different to affiliate marketing in that usually a sale isn’t necessary to make a commission. A visitor to your website that sees the CPA offer will just need to complete an action such as add their email address to a form or their zip code.
There are lots of CPA offers around and finding some for your niche should be quite straight forward. The biggest problem with CPA marketing is that the CPA networks are very choosy about who they will accept.
Create and Sell your Own Products
When you create and sell your own products you will keep all of the revenue that you generate from selling via your website. You will also keep the customer as well unlike when you are an affiliate marketer.
Having your own products will further enhance your reputation as an expert in the niche. The biggest problem with creating your own products is the time, effort and money that it takes. It is best to see this as an investment as you will want to make sales for a considerable time. You can outsource elements of your product (or all of it) if you want to.
Examples of your own products could be a guide in PDF format or a series of training videos.
Learn more about this in our Modern Niche Marketing eBook.